This innovative Hot Wheels playset uses a spinning wand of LED lights to create a virtual 10” diameter display. This animated display lets you use your hot wheels cars in a whole new way; blurring the line between traditional car play and video games. There was even a clever try me package that let you see the volcano come to life right in the box. This was a design collaboration with Doug Snook and developed with the help of Dino Crisanti and others.